PRE-OWNED AUTO SALES TO THE PUBLIC: 540-521-9576                         


Dealer only auction: 540-982-6640

 Welcome to Roanoke Auto Auction, Inc.

Serving car dealers for 25 years, our bi-weekly auction is the only one in Southwest Virginia exclusively for dealers only.  Our auctions bring in new and used car dealer trade-ins, repo's and individually owed vehicles together with dealers from all over the valley as well as surrounding cities, such as Covington, Lynchburg, Bedford, Floyd and Blacksburg,  We also have dealers who travel from as far away as Texas, West Virginia and Ohio.  Our fees are nominal, with no registration fee, early number fee, storage fee or arbitration fee. We provide a full snack bar and free pick-up of vehicles for auction sale within the valley (call for details).

Formerly the location of Star City Auto Auction, entrepreneurs Loren D. Bruffey, Sr. and Loren D. Bruffey, Jr. purchased the site from bankruptcy in 1996.  Already established businessmen and the owners of Cardinal Rubber and Seal, Inc. and Cardinal Tools, Sales and Service,Inc., in Roanoke, VA, they decided to expand their vision to include a completely new field of interest; that of vehicle auctioning. Loren, Sr. attended the World Wide College of Auctioneering and graduated in 1999 and Roanoke Auto Auction was in business. 

Located at 1570 Underhill Ave. Roanoke, VA  24014, we are convenient to area dealers as well as those who travel Interstate 81, Rt. 460 and Rts. 220 and 221. 

Dealer Only Auction  540-982-6640

Pre-Owned Auto Sales  540-521-9576, 

 e-mail address  

Pre-owned auto sales to the public vehicles can be viewed here on the website or on Craigslist under cars for sale by dealers, as well as Facebook Market Place. You are also welcome to come by the dealership anytime between 8am and 4pm Monday through Friday  

call: 540-521-9576 for details.

Give us a call!  You'll be glad you did!




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